November 11, 2023 BY
IN Racing News , Sponsorship

ERIK JONES RACING AND ENERGY PRODUCTS EXPAND PARTNERSHIP THROUGH 2023 SNOWBALL DERBY EVENT SHOWCASING VAST RACING PRODUCTS LAUNCH

BIRMINGHAM, Mich. (Nov 10, 2023) – NASCAR Cup Series driver Erik Jones and Erik Jones Racing grow their partnership with Michigan-based company Energy Products to support the national launch of their new VAST Racing Products Division. Earlier this year, Energy Products combined with their home-state native, Jones to promote and support the new P1 Battery product line. P1 battery and additional racing related products can now be found on the recently launched VAST direct-to-consumer platform and will be represented as the primary paint partner on the No. 4 Super Late Model of Jones for the 56th running of the Snowball Derby in Pensacola, Florida on December 3rd.

VAST Racing Products are available through an ecommerce store selling hundreds of brands and 100,000+ part numbers related to racing, performance and off-road vehicles. This direct-to-consumer platform has full distribution in place to serve race fans nationwide.

To promote the company’s new division, Energy Products has teamed up again with the Byron, Michigan native for the marquee December race. On the expanded partnership, Jones remarked, “I’m fortunate to have a great partner in Energy Products. They are from my home state of Michigan, and they understand motorsports and the racing community. Earlier this year we worked together to launch the P1 Battery brand, and now it’s exciting to see the VAST Racing Products division grow with products offered online for a variety of race fans. I can’t wait to see the VAST colors on my car and try to get another Derby win.”

VAST Racing Products will have staff onsite at this year’s Snowball Derby. Their product display will be in the fan midway at Five Flags Speedway where fans can receive giveaways and learn about the new online platform.

“Energy Products is thrilled to partner with Erik Jones for the 56th running of the Snowball Derby, stated Tom Willhite, Director of Marketing for Energy Products. “After working with Erik to promote our P1 Battery brand, we knew he was the right person to team up with, to introduce our new motorsports division, VAST Racing Products. This event always brings out the best drivers in short track racing and we are excited to be riding along with a two-time Snowball Derby Champion.”

Jones has a storied history competing in the prestigious Snowball Derby. In 2013, he became the third driver in history to score back-to-back victories in the December late model spectacular at Five Flags Speedway. The win came one year after holding off NASCAR Cup Series Champion Kyle Busch in a victory that propelled Jones into the spotlight and to the driver’s seat of Busch’s race team at the age of 16.

About VAST Racing Products and Energy Products

VAST Racing Products is a brand of Energy Products, a leading independent battery distributor since 1991. A family-owned business, Energy Products has distribution centers in Madison Heights and Grand Rapids, MI, Orlando, Dallas, and Byram, MS. For more information about VAST Racing Products or P1 Batteries introduced earlier this year, or to become an authorized P1 Battery retailer, visit www.vastrp.com or  www.P1Battery.com and follow along on Twitter, Instagram and Facebook.

About Erik Jones 

Erik Jones is a 27-year-old professional racecar driver from Byron, Michigan who currently competes in the NASCAR Cup Series as the driver of the iconic No. 43 racecar, made famous by the legendary Richard ‘The King’ Petty, for LEGACY MOTOR CLUB.

At the age of 19, Jones wasted no time rewriting NASCAR history. In 2015, he captured his first NASCAR Truck Series Championship and Rookie of the Year honors, and still holds the record as the series’ youngest champion at 19 years, 5 months and 21 days. Jones moved up to the NASCAR Xfinity Series for the 2016 season, also winning Rookie of the Year honors. In 2017, Jones won his third straight Rookie of the Year honor, this time in the NASCAR Cup Series, becoming the first driver in NASCAR history to win the award in all three national touring series.

Jones has scored key victories at two of NASCAR’s most prestigious tracks and toughest races. His first NASCAR Cup Series victory came in the Coke Zero Sugar 400 on July 7, 2018, at Daytona (Fla.) International Speedway, as he battled back from a lap down taking the lead on the final lap for the win. He also scored two victories in the prestigious Southern 500 at Darlington (S.C.) Raceway – his first in 2019 and again in 2022.

Jones’ family values and passion for giving back drove him to establish the Erik Jones Foundation (EJF) in 2021. The mission of the EJF is to help change lives by igniting the passion for reading in children, promoting animal welfare, and encouraging early cancer detection and care. Find more information at https://www.erikjonesracing.com/foundation/.

-EJR-